Target Loses Bid to Toss Shareholder Lawsuit Over Pride Backlash

Target said its general warnings were sufficient, but a federal judge said that may not be true.

A Target store in Los Angeles, Calif., on Aug. 20, 2024. Mario Tama/Getty Images

Target shareholders have survived a motion to dismiss in a lawsuit brought over Target’s promotion of pro-LGBT gear.

Target’s motion was turned down by U.S. District Judge John Badalamenti, who said the available evidence shows that Target might have misled investors about the risks of its new Pride Month campaign.