Target Faces Shareholder Lawsuit After Pride Promotions Damage Stock Price

Customers are getting fed up with companies taking the woke bandwagon and have begun retaliating through lawsuits.

A worker collects shopping carts in the parking lot of a Target store in Highlands Ranch, Colo., on June 9, 2021. David Zalubowski/AP Photo

The nonprofit advocacy group America First Legal (AFL) filed a lawsuit against mega-retailer Target for harming shareholders with its adoption of woke progressive corporate policies that have led to a decline in market valuation.

AFL argues that the company’s push for diversity, equity, and inclusion (DEI) as well as environmental, social, and governance (ESG) mandates have harmed shareholders.