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Target’s Sales Hit by ‘Pride Month’ Merchandise Boycott

Target Corp. on Wednesday reported a second-quarter sales drop, dragged down by a negative reaction due to its Pride month sales.
Target’s Sales Hit by ‘Pride Month’ Merchandise Boycott
A Target department store in North Miami Beach, Fla., on May 17, 2023. Joe Raedle/Getty Images
Jack Phillips
Jack Phillips
Breaking News Reporter
8/16/2023|Updated: 8/17/2023
0:00

Target Corp. on Wednesday reported a second-quarter sales drop, dragged down by a negative reaction by some customers due to its Pride merchandise and shoppers’ inflation worries.

The Minneapolis retailer expects high interest rates, which makes credit cards more expensive to use, and higher prices on food to continue to put a strain on customers, and on Wednesday, the chain cut its profit outlook for the year. It also expects sales will decline for the remainder of the year.

Jack Phillips
Jack Phillips
Breaking News Reporter
Jack Phillips is a breaking news reporter who covers a range of topics, including politics, U.S., and health news. A father of two, Jack grew up in California's Central Valley. Follow him on X: https://twitter.com/jackphillips5
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