The high cost of new residential homes, coupled with elevated mortgage rates, has Americans turning to remodeling as a more cost-effective alternative to new construction.
Remodeling establishments are better positioned to withstand difficult economic conditions than new home builders, the NAHB noted. In the years following the Great Recession, the number of remodeling establishments contracted by 8 percent, while about one-third of new residential construction businesses failed. Prior to the recession, remodelers accounted for slightly more than one-third of home builders, but starting in 2011, that number has continued to rise.
The COVID-19 pandemic drove additional demand for both remodeling work and new construction, the NAHB noted. Work-from-home initiatives had homeowners seeking larger living spaces, while historically low interest rates were a boon to new residential construction. The subsequent run-up in mortgage rates and home prices, however, has stymied new construction and stifled home sales, according to Natalia Siniavskaia, assistant vice president for housing policy research at the NAHB.
“Less sensitive to fluctuations in mortgage rates than home builders, remodelers have continued to grow even amid a series of aggressive Federal Reserve rate hikes that sharply increased the cost of home purchases and slowed new construction,” Siniavskaia wrote in the report. “As of 2024, remodeling firms account for 56 percent of all [residential building construction] establishments.”
That combination has many smaller residential builders turning to remodeling to boost revenue. Most companies that work in the sector average just three to four employees, according to the NAHB .
“As market conditions change, some home builders, particularly smaller single-family general contractors, pivot toward renovation projects to stay and grow their business,” Siniavskaia said. “The remodeling sector’s lower barriers to entry, smaller upfront investments compared to new construction, and fewer regulatory hurdles make the transition easier.”
Although more and more homeowners are interested in remodeling projects, rising construction costs over the past few years have hampered business growth, according to John Salvatore Gelfusa, president and CEO of remodeling specialist company HomeWorks of Chesterfield, Michigan.
“Our project costs have increased just as aggressively as the new home market, shocking many of our potential clients,” Gelfusa told The Epoch Times. “The total number of projects completed has been flat for the past few years, but the total cost per project has increased by approximately 30 percent. We are doing more remodeling in dollar value, but the same number of overall jobs.”






