News Analysis
Nike’s sales dropped across all channels in the most recent quarter, as its “Win Now” turnaround strategy to revive the brand is still a work in progress. Shares of the company traded sharply lower in choppy trading on March 21.
The Nike swoosh logo outside a store on 5th Avenue in New York City. Carlo Allegri/Reuters
Panos Mourdoukoutas
Author
Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron's, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China's Challenge.”
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