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Nike Sales Drop as Search for Turnaround Strategy Continues Under New CEO

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Nike Sales Drop as Search for Turnaround Strategy Continues Under New CEO
Getty Images | Justin Sullivan
Panos Mourdoukoutas
Updated:
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Nike’s sales declined in the second quarter of fiscal year 2025 as it searches for a successful turnaround strategy under a new CEO.

On Thursday afternoon, the Oregon-based athletic apparel company reported sales of $12.4 billion for its second quarter of fiscal 2025, ended Nov. 30, 2024.
Panos Mourdoukoutas
Panos Mourdoukoutas
Author
Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron's, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China's Challenge.”