Netflix Inc. announced its third tap of debt markets in a year on Oct. 22, aiming to raise another $2 billion as the streaming video pioneer invests heavily in original shows and acquiring content to fend off intensifying competition.
The move, which the company said was aimed at funding for a broad spread of activities, spurred falls in both the prices of its bonds and its shares as investors worried about the growing costs of its huge planned investments in years to come.