SAO PAULO—A few days before Brazil’s first round of voting in this month’s general election, a 13-second video electrified supporters of President Jair Bolsonaro: soccer star Neymar coming out in favor of his reelection bid.
The video posted on Sep. 29 showed Neymar dancing to a campaign jingle highlighting Bolsonaro’s position on the ballot, and the president was quick to share it on social media.