SAO PAULO—While still more than a week away, the World Cup has already had a major impact on retailers in the self-described “Country of Soccer,” as football-mad Brazilians feverishly scoop up new televisions.
Brazilian TV production - much of it by international companies like Panasonic Corp and LG Corp in a tax-free zone in Amazonas state - has risen 25 percent by some measures, while the country’s leading electronics retailers are reporting a spike in sales in recent months.
