Does it seem like emails haven’t been as effective lately? Well, there could be some very logical explanations for that.
Emailing is and continues to be an effective means of communication. However, there is a war being fought in the vortex. The vortex is all that stuff that happens in the background that you don’t see, and that war is against spam. Spam filters have been doing a positive job of keeping junk mail out of consumers’ email inboxes. However, some settings could possibly land “good” emails in the spam box which could go unread.
Once in the spam box, the email has gone to waste. Many consumers do not check that box frequently, if at all. And by the time they do, they have too many emails to pay attention to. Then the tendency is to hit the delete button. Other challenges with email marketing campaigns include—ad blocking, lack of engagement with email content, service costs, and content of emails. After all, the point is to get into the inbox so your desired target can be engaged and converted into a sale.
