Billie Jean King said, “Champions keep playing until they get it right.” Of course, despite her success, she did have a few failed moments. However, King persevered and became a tennis phenom who won 39 Glam Slam titles during her illustrious career. Sports, like other competition, teaches how success can be achieved via failed attempts.
Competitive pressures abound in the marketing landscape today. As a Marketer, it is sometimes difficult to decide on the best course of action. However, one fact remains pretty clear—many consumers can be converted to a customer with the right motivations. Marketers must evaluate their desired target’s online behavior and act on it.
Couponing has long been a method to gain consumer trial via a lower cost.
