Lately, it appears the business climate has been a bit chilly at times.
There is a saying that “It’s lonely at the top!” This couldn’t be truer when one realizes just how social media has changed go-to-market strategies at businesses. Many large corporations that are leading their industries are feeling pretty lonely. Their sheer size puts them under the proverbial microscope.
It is astonishing to even vocalize that consumers are using social media to strengthen a desired outcome. Below provides a case in point.
In recent years many consumers, via social media, rallied to increase minimum wage. There were not only in-person protests but the protesting on social went viral to the point those in government had to pause and consider what action they would take. Many businesses were put in a very uncomfortable position and some were forced to choose a side.
Other trending topics on social media have included business that relocate to another state (thereby taking revenue and jobs out of a given state), treatment of workers, marriage equality, humane treatment of animals, and even political affiliations/issues.
These various movements have taken on a new life due to the rise of social media. Consumers are seeking transparency and are using social media to vocalize their concerns. It is the expectation in 2015 that the consumers’ need to be heard will escalate.
