Most Americans have a favorite restaurant. It’s their go-to in a pinch when they don’t want surprises or for special occasions.
The bottom-line on these preferences is consistency. Consistency applies not only to eating but to most things in business. Companies spend a lot of time courting consumers and highlighting apparent and transparent qualities from competitors. But, one often overlooked trait is the lack of consistency within the company itself.
This lack of consistency internally can make or break profits. Successful companies should have a well-established message development process. This process should be followed by everyone within the organization, from marketing to sales. It’s like singing a song; if the wrong verse is sang by a few, the song doesn’t sound right nor is it enjoyable to the listener. There should be accountability to ensure the process is followed. It’s a simple, but important concept.
