A wise person once coined this metaphorical phrase: “Never judge a book by its cover.”
When considering the changing marketing landscape and associated behavioral habits, millennials could easily encompass this statement.
It’s no secret millennials are the power behind the majority of the social media platforms. Breaking the code on developing great content has become a mission for many businesses. Businesses need to understand the rules of engagement within the social stratosphere. Millennials like to be in the know, constantly connected, and feel empowered by social media.
They constantly are building and changing identity based on the communities, socially, they are connected to. There are a variety of social tools which have diverse uses based on a given consumer’s identity of the moment:
- Broad social tools, such as Facebook, allow millennials to be in the know
- YouTube, as an example, allows millennials to feel visible. Plus, the sharing of comments offers anonymity from conformity
- Niche tools, such as Instagram, allow for snackable content that provides bite-size access to the world
Here’s a look at marketing tactics pre and post the social media eruption.
