It wasn’t long ago when it was thought emails were dead unless you were a B2B (business-2-business) marketer.
Surprise, Surprise! Emails and text messaging are in resurgence mode thanks to consumer behavior/sentiments and mobile marketing. Just like the fashion industry that old style will and does come back in fashion.
Marketers can now use emails, text and push-messaging to communicate important service-oriented messages with customers they transact with. These messages are transactional in nature and include orders being shipped, providing tracking information, confirmation of orders, delivery notifications, service requests, etc. Consumers value these messages and typically have a higher open rate by customers, especially text and “push” messaging.
