‘Historic Transition’ to EVs Hits a Roadblock: Buyers Don’t Seem to Want Them

The EV market is ‘a pretty brutal space,’ Mercedes CFO Harald Wilhelm said.

A general view of GMC Hummer EVs is pictured at General Motors' Factory ZERO electric vehicle assembly plant in Detroit, Mich., on Nov. 17, 2021. Nic Antaya/Getty Images

As the Biden administration hails America’s “historic transition to electric vehicles” over the next decade, and carmakers pledge that they are revamping their production lines for an electric future, one group has been left out of the conversation thus far—consumers.

Now consumers are having their say.