In the next presidential election, Generation Z and millennials are expected to make up the majority of voters for the first time.

However, Gen Z voters are not just waiting on the political sidelines for their moment in 2028. They are already here, not just marching, posting, or showing up in exit polls, but staffing city halls, directing field programs, in and running for Congress, and pushing parties to rethink messages that worked for older voters but that no longer resonate.