NEW YORK — Crafty e-commerce site Etsy said Tuesday it is testing a program to let sellers on its site ask for funding, following in the footsteps of popular crowdfunding sites like Kickstarter.
The program, called Fund on Etsy, will let Etsy sellers raise money on the same site they sell their goods on. The funds can be used to buy new equipment, cover material costs, hire employees or for covering other types of costs.
The U.S.-only program will be available to a few retailers on the site for two months from June 16 to Aug. 16.
