After Going Public, Etsy Faces New Balancing Act

The handmade crafts fair outside of Nasdaq could serve as a metaphor for Etsy, which depends on its sellers, but is now adding shareholders to the mix.
After Going Public, Etsy Faces New Balancing Act
Etsy Sellers Market in Times Square celebrating Etsy's NASDAQ IPO in New York on April 16, 2015. Paul Zimmerman/Getty Images for NASDAQ
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Shares of Etsy nearly doubled after the startup company went public Thursday under the ticker symbol ETSY. The e-commerce craft marketplace made a strong showing, opening up at $31 a share, up 94 percent from its initial public offering of $16 a share.

The startup had its humble beginnings 10 years earlier in Brooklyn. Etsy was created by three New York University students after one of them, Robert Kalin, couldn’t find a market to sell a wood-encased computer he had made.

Today, the company has 685 employees worldwide and its corporate headquarters include a bicycle room, a pingpong table, several pet dogs, and a cafeteria with a sign that reads “Eatsy Meat” above it. The company has 1.4 million active sellers and 29 million items listed.

As Etsy evolves from its indie roots, many former sellers have expressed concerns over the company’s policy change in 2013 to allow mass manufacturing operations.

The new policies “allow you to partner with manufacturers to produce your designs,” according to Etsy’s website. A mass produced T-shirt from China could be seen side-by-side with a homemaker’s uniquely made ornament. Those familiar with Etsy’s website said they began to see a flood of products from China.

[pullquote author="Chad Dickerson, CEO"]We don't believe that people and profit are mutually exclusive.[/pullquote]
Shannon Liao
Shannon Liao
Author
Shannon Liao is a native New Yorker who attended Vassar College and the Bronx High School of Science. She writes business and tech news and is an aspiring novelist.
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