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Facebook is currently testing a system that would require users to pay to send a message to someone outside of their circle of friends, delivering it to their message inbox rather than the “Other” folder, the company said Thursday.
“Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful,” stated the company’s Newsroom.
According to CNET, Facebook is looking at charging $1 for one message delivered.
“We’re starting a small experiment to test the usefulness of economic signals to determine relevance. This test will give a small number of people the option to pay to have a message routed to the Inbox rather than the Other folder of a recipient that they are not connected with,” Facebook said. Only individual users have the feature.
A Facebook spokesman told CNET, “Brands can’t use this feature—not at the moment.”
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