Victorian Premier Jacinta Allan will spend $43 million on a taxpayer-funded advertising campaign to lure more tourists from China to Victoria.
This marks Allan’s third trip to the one-party communist nation and her first as Premier of Victoria.
Victoria Spends $43 Million on Campaign to Attract Chinese Tourists and Students
Premier Jacinta Allan says she wants one in five international visitors to Victoria to come from China.
Victorian Premier Jacinta Allan speaks to media during a press conference at Victorian Parliament in Melbourne, Australia, on June 19, 2025. AAP Image/Diego Fedele
Monica O’Shea
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Monica O’Shea is a reporter based in Australia. She previously worked as a reporter for Motley Fool Australia, Daily Mail Australia, and Fairfax Regional Media. She can be reached at monica.o'[email protected]
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