UK Orders Google to Improve Search Transparency

The Competition and Markets Authority issued the order to the California tech giant, which accounts for more than 90 percent of British search queries.

A Google sign at CES 2024, in Las Vegas on Jan. 10, 2024. Reuters/Steve Marcus

The UK competition regulator ordered Google on June 17 to provide greater transparency on how its search rankings work, as part of its drive to secure a “fairer deal” for businesses.

The move by the Competition and Markets Authority (CMA) was made amid concerns over the American tech giant’s dominance.