‘Shrinkflation’: Choice Pushes for Supermarkets to Disclose Product Downsizing

Shrinkflation refers to when the size or quantity of a product is reduced while prices remain the same.
‘Shrinkflation’: Choice Pushes for Supermarkets to Disclose Product Downsizing
Two boxes of Kleenex tissues in Ann Arbor, Mich., on May 25, 2022. Dee-Ann Durbin/AP Photo
Jessie Zhang
Updated:
0:00

Supermarkets should be forced to reveal instances of “shrinkflation” as a warning to consumers, according to advocacy group Choice.

Shrinkflation refers to when the size or quantity of a product is reduced while prices remain the same, part of the reason products may “shrink” in size is because rising inflation and costs force businesses to adjust their product offering.

Jessie Zhang
Jessie Zhang
Author
Jessie Zhang is a reporter based in Sydney, Australia, covering news on health and science.
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