Seven West Media Buys Southern Cross Media’s Regional TV Licences

The $3.75 million deal will expand the media group’s broadcast footprint across remote and regional Australia.
Seven West Media Buys Southern Cross Media’s Regional TV Licences
Pedestrians walk past signage of the Seven Television Network in central Sydney on Feb. 21, 2011. Greg Wood/AFP via Getty Images
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Seven West Media (SWM) has struck a major deal to take over key regional broadcast assets from Southern Cross Media Group, strengthening its national network.

According to the announcement, SWM has signed a binding agreement to purchase television licences and related assets in Tasmania, Darwin, Spencer Gulf, Broken Hill, Mt Isa, and remote central and eastern Australia.

Naziya Alvi Rahman
Naziya Alvi Rahman
Author
Naziya Alvi Rahman is a Canberra-based journalist who covers political issues in Australia. She can be reached at [email protected].