Mikhaila Peterson, the daughter of best selling author, professor, and clinical psychologist Jordan Peterson, shared her insights on how she helped her dad build his media empire, reaching out to millions of people seeking to improve and reorganize their lives.
“I had made social media channels for him in 2013 on Facebook and in 2017 on Instagram prior to forming a company,” said Peterson in an op-ed in the National Post. She added she has been the CEO of her dad’s company, Luminate Enterprises, Ltd., since the start of 2018, when he published his book 12 Rules for Life.
