Major British Cinemas Announce Child Digital ID Push for Age Verification

A deliveroo rider passes the Odeon cinema in Leicester Square in central London on May 16, 2021. Niklas Halle'n/AFP via Getty Images

Ninety percent of UK cinema operators are to moving to accept digital IDs for kids aged from 13 as proof of age to prevent them from seeing films that are too old for them.

The UK Cinema Association representing over 90 percent of UK cinema operators including Cineworld, Odeon, Showcase Cinemas, and Vue has announced a partnership with digital identity provider Yoti that will see participating sites accept Yoti and its partner’s Post Office EasyID apps as proof of age.