Drifting Apart? European Firms Battle to Reach UK Clients

Drifting Apart? European Firms Battle to Reach UK Clients
Containers are stacked at the Port of Felixstowe, Britain, on Jan. 28, 2021. Peter Cziborra/Reuters
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ROME/STOCKHOLM—Post-Brexit trade rules mean prosecco supplier Serena Wines 1881 must store bottles destined for Britain on costlier, fumigated pallets in their own corner of its warehouse in the northeast Italian town of Conegliano.

The new shipment requirement is one example of the extra cost and complexity that firms across continental Europe face serving British customers since Jan. 1, adding to disruption of the COVID-19 pandemic to drive UK-EU trade volumes lower.