Defying Sanctions, Russia’s Sberbank Adds Smart TVs to Technology Offering

Defying Sanctions, Russia’s Sberbank Adds Smart TVs to Technology Offering
Sberbank logo and Russian flag are seen through broken glass in this illustration taken on March 1, 2022. Dado Ruvic/Illustration/Reuters
Reuters
Updated:

Russia’s top lender Sberbank, with its international operations heavily compromised by Western sanctions against Moscow over events in Ukraine, on Tuesday unveiled a range of smart TVs, the latest addition to its technology arsenal.

Sberbank has been developing its non-financial businesses, such as e-commerce, technology, and cloud services, in an attempt to combat shrinking margins, a process it looks determined to continue even as sanctions shutter its operations elsewhere.