Competition Watchdog Urged to Probe Supermarkets’ Loyalty Card Schemes

An investigation by consumer watchdog Which? has raised concerns surrounding the pricing on so-called member-only pricing at Tesco and Sainsbury’s stores.

Undated Tesco handout photo of a customer using the Tesco GetGo store in Holborn, London, which is Tesco's first Frictionless Store. Ben Stevens/Tesco/PA

The UK’s competition watchdog has been urged to investigate two big retailers over their so-called customer loyalty card schemes.

An investigation by Which? uncovered that Tesco and Sainsbury’s have been increasing prices on some products, before later offering them to loyalty card holders at a lower price.