Coles will no longer deliver its weekly printed catalogues in letterboxes from Sep 9, 2020. Instead, the Australian supermarket chain is launching “coles&co”, a personalised online catalogue to inspire customers with new products, tips, and recipes.
In a statement released on Aug 11, Coles Group CEO Steven Cain said that the weekly, one-size-fits-all, catalogue in customer’s letterboxes is no longer as relevant for them as it once was.