City of Toronto Unveils Temporary ‘Taylor Swift Way’ Street Signs Ahead of Eras Tour Shows

City of Toronto Unveils Temporary ‘Taylor Swift Way’ Street Signs Ahead of Eras Tour Shows
"1 Taylor Swift Way" temporary street sign outside Rogers Centre in Toronto on Nov. 4, 2024. City of Toronto
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The City of Toronto has unveiled 22 “Taylor Swift Way” road signs in anticipation of the pop star’s six Eras Tour shows at Rogers Centre this month.

The signs, created by the city in partnership with Rogers, were placed along a path connecting Nathan Phillips Square and Rogers Centre. They will remain in place throughout November, and then be donated to the Daily Bread Food Bank to raise funds through auctions, said the city in a Nov. 4 press release.