Big Four Banks Regain Public Trust While the ABC Loses It: Trust Survey

The latest survey of Australians’ trust in businesses holds a few surprises, though Woolworths and Coles remain the most distrusted brands in Australia.

A woman walks past Australia's public broadcaster ABC's head office building in Sydney, Australia, on Sept. 27, 2018. Saeed Khan/AFP via Getty Images

The big four banks have, in the words of Roy Morgan CEO Michele Levine, “dramatically leapt up the net trust ladder” in the biggest movement since trust hit its low point following the Financial Services Royal Commission report in early 2019.

A comprehensive survey into Australia’s most trusted brands found that Commonwealth Bank has improved its trust ranking by five places, taking the title of Australia’s most trusted bank for the first time, replacing Bendigo Bank, which is now in 14th place overall. CBA is now Australia’s seventh most trusted brand overall.