The New South Wales (NSW) Cancer Council’s “ditch the ham sandwich” campaign for students’ school lunches has been met with intense backlash from around the Australian state with critics slamming the advertising campaign as “politically correct messages” that had gone “too far.”
The NSW Cancer Council’s leaflets on the “ditch the ham sandwich” campaign were sent out to school children and families as the school term commenced, with some public schools placing the message in school newsletters. It also follows ongoing campaigns by the organisation that encouraged children to have a “meat-free Monday.”
