Australia Launches New ‘Only in Australia’ National Brand

Australia Launches New ‘Only in Australia’ National Brand
The launch of Australia’s Nation Brand and tagline at a press conference at Parliament House in Canberra, Australia, on Feb. 18, 2022. AAP Image/Mick Tsikas
Rebecca Zhu
Updated:
Australia has launched a new national brand featuring the logo of a golden Kangaroo and complemented by the tagline “Only in Australia.”
The brand was redesigned after its old design, a golden wattle, resembled an illustration of the coronavirus.