Alberta’s United Conservative Party (UCP) has filed a lawsuit against two former caucus members who want to form a party under the “progressive conservative” banner, arguing the branding legally belongs to the UCP and that its use would mislead voters.
The UCP was formed in July 2017 when members of the Progressive Conservative and Wildrose parties voted to merge. The Progressive Conservatives governed Alberta uninterrupted for 44 years before the NDP assumed power in 2015.
The lawsuit argues the defendants have infringed on UCP trademarks, noting that since the merging of the parties, the society assumed ownership of the “names, political party registration, brand, trademarks, and goodwill” of the Progressive Conservative Association of Alberta (PCAA)—another name for the former Progressive Conservative Party of Alberta.
In addition to Guthrie and Sinclair, the lawsuit also names the Alberta Party and its leader, Lindsay Amantea, as defendants.
“The PC Alberta name, logo and history legally belong to the United Conservative Party, and we have a responsibility to protect them,” Dave Prisco, the UCP’s director of communications, told The Epoch Times in a statement. “If the Alberta Party wants support, they should build their own movement. Instead, this is meant to mislead and confuse voters by claiming a history and name that isn’t theirs.”
A party name reservation means the name is set aside while the applicant group completes the requirements for official party registration. The Epoch Times was unable to verify who has reserved the PCAA’s party name.
The office of the premier, Sinclair, and the Alberta Party did not respond to a request for comment by publication time. Guthrie’s office said he wasn’t available to comment at this time.
The lawsuit says the UCP has used the PCAA brand in its operations and that Albertans “commonly associate” terms such as “Progressive Conservative,” “Conservative,” “PC,” and “PCAA” with UCP.
“The United Conservative Association has utilized the PCAA name, logos, brand, and goodwill since acquiring it,” reads the lawsuit. “The United Conservative Association ran a PCAA candidate in the 2019 general election, it has defended legal actions commenced against the PCAA, it has used the PCAA name and brand in its political operations, and it has drawn upon the goodwill associated with the PCAA.”
The lawsuit notes that Guthrie, Sinclair, and Amantea submitted an application to Elections Alberta this summer to change the Alberta Party’s name to “Alberta Progressive Conservative Party,” but the application has not yet been approved.
The United Conservative Association is seeking $500,000 in damages, an injunction preventing the defendants from using the PC trademarks, and a declaration that their use constitutes trademark infringement.







