Alberta Trades ‘Wild Rose Country’ Slogan for ‘Strong and Free’ on Welcome Signs

Alberta Trades ‘Wild Rose Country’ Slogan for ‘Strong and Free’ on Welcome Signs
A rendering of Alberta's new “Welcome to Alberta” border crossing signs released by the province. Alberta government handout photo
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Alberta is eliminating its provincial flower from the signs welcoming people into the province in favour of its new official motto: “Strong and Free.”

The province has announced plans to set up new “Welcome to Alberta” highway signs across the province this fall to replace the long-standing “Wild Rose Country” with the province’s well-known slogan.

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