Women’s World Cup Final Draws 14.3 Million US Viewers, but Misses Record

July 9, 2019 Updated: July 9, 2019

LOS ANGELES—More than 14 million Americans watched on television as the U.S. women’s soccer team clinched their fourth World Cup title, broadcaster Fox said on Monday, but the TV audience failed to break records.

Sunday’s match in Lyon, France, in which the United States beat the Netherlands 2-0, was seen by 14.3 million Americans on Fox and its cable sport channels, the broadcaster said.

The record for the most-watched soccer match in U.S. history is held by the 2015 Women’s World Cup final between the United States and Japan, which was played in Canada. That match drew a television audience of 25.4 million Americans, according to Nielsen data.

U.S. women soccer
U.S. women soccer players pose for a picture with the Trophy for the FIFA Women’s World Cup while the team arrives at the Newark International Airport, in Newark, New Jersey on July 08, 2019. (Eduardo Munoz/Reuters)
U.S. women soccer players celebrate as they arrive at the Newark International Airport with the trophy for the FIFA Women's World Cup, in Newark, New Jersey
U.S. women soccer players celebrate as they arrive at the Newark International Airport with the trophy for the FIFA Women’s World Cup, in Newark, New Jersey on July 8, 2019. (Eduardo Munoz/Reuters)

Sunday’s television viewing figures do not include audiences in bars and those who watched on large outdoor screens across the United States.

Fox said that across streaming platforms, Sunday’s final delivered an average minute audience of 289,000 viewers, making it the most-streamed Women’s World Cup final in history.

The television audience reflected surging popularity for soccer in the United States, where interest in the sport has lagged behind American football, baseball and basketball.

In Britain, almost 12 million people tuned in to watch England’s 2-1 defeat by the United States last week, making it the most watched television program of the year so far in Britain.

By Jill Serjeant

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