MUMBAI/STOCKHOLM—IKEA is set to open its first store in India next month, and the world’s biggest furniture retailer is localizing its offering - from the food menu to its “do-it-yourself” (DIY) assembly model - to ensure success in the country.
IKEA, which aims to soon open a 400,000 square feet (37,160 square meter) store in the southern Indian city of Hyderabad, is setting up its first ever in-house assembly team and offering local delicacies such as samosas to woo shoppers, at a time when growth in some of its more established markets is slowing.
