Why Component Shortages Could Mar an Otherwise ‘Record-Setting Holiday Season’ for Apple

Why Component Shortages Could Mar an Otherwise ‘Record-Setting Holiday Season’ for Apple
Apple CEO Tim Cook unveils the new iPhone 13 during a special event at Apple Park in Cupertino, Calif., on Sept. 14, 2021. Brooks Kraft/Apple Inc/Handout via Reuters
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Apple Inc. hosted two fall hardware launch events this year and expectations are running high that the company will capitalize on the new product momentum.

With the holiday season approaching, it appears now that global chip and component shortages will play a spoilsport.

What Happened

The lead times for most of Apple’s newer products are lengthening, Bloomberg’s Mark Gurman said in a report. Orders for the iPhone 13 models, iPad mini, the ninth-generation iPad, Apple Watch Series 7, and MacBook Pro may not be filled until November or December, he said.