We’re All Human: ‘Nudge’ Theorist Thaler Wins Economics Nobel

We’re All Human: ‘Nudge’ Theorist Thaler Wins Economics Nobel
U.S. economist Richard Thaler, of the University of Chicago Booth School of Business, arrives at this office after winning the 2017 Nobel Economics Prize in Chicago, Illinois on Oct. 9, 2017. REUTERS/Kamil Krzaczynski
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STOCKHOLM—U.S. academic Richard Thaler, who helped popularize the idea of “nudging” people toward doing what was best for them, won the 2017 Nobel Economics Prize on Monday for his work on how human nature affects supposedly rational markets.

Influential in the field of behavioral economics, his research showed how traits such as lack of self-control and fear of losing what you already have prompt decisions that may not have the best outcome in the longer term.