Websites and Online Advertisers Are Testing the Limits of European Privacy Law

Websites and Online Advertisers Are Testing the Limits of European Privacy Law
European Data Protection Board Chairwoman Andrea Jelinek adddresses a press conference as the EU General Data Protection Regulation (GDPR) becomes enforceable, in Brussels, on May 25, 2018. Emmanuel Dunand/AFP/Getty Images
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Businesses engaged in online advertising are taking divergent approaches to a new European data protection law, with some shutting services to ensure compliance while others test the limits of what regulators will allow, a Reuters review shows.

Some major websites continue to deliver targeted advertisements to users in Europe who have not given consent for their personal information to be used, according to advertising industry sources, owners of major websites, and a Reuters review of about 10 websites.