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‘We Don’t Have to Hide’: The Rise of Conservative Brands

‘We Don’t Have to Hide’: The Rise of Conservative Brands
Jonathan Isaac #1 of the Orlando Magic stands as others kneel before the start of a game between the Brooklyn Nets and the Orlando Magic, on July 31, 2020. Ashley Landis - Pool/Getty Images
Naveen Athrappully
Naveen Athrappully
Reporter
6/7/2023|Updated: 6/7/2023
0:00

Multiple brands touting conservative values have been launching and gaining market share amid the current economic climate where an increasing number of consumers are reacting harshly to—even boycotting—companies promoting progressive ideologies, especially transgenderism.

NBA player Jonathan Isaac, for example, announced the launch of his UNITUS apparel brand in a tweet on June 2. Pitched as an “alternative” to retail brands that are going woke, UNITUS is scheduled to launch in August. “UNITUS is a sports and apparel company, and the basis of it for me is freedom. You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that,” Isaac told Prager U’s Amala Ekpunobi for the documentary “Unwoke Inc.”

Naveen Athrappully
Naveen Athrappully
Reporter
Naveen Athrappully is a news reporter covering business and world events at The Epoch Times.
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