Virginia Couple Receive Nearly 20 Years Combined Prison Sentence for $31.8 Million Counterfeit Coupon Scheme

By Katabella Roberts
Katabella Roberts
Katabella Roberts
Katabella Roberts is a reporter currently based in Turkey. She covers news and business for The Epoch Times, focusing primarily on the United States.
October 26, 2021 Updated: October 26, 2021

The Federal Bureau of Investigation (FBI) on Oct. 21 released further details about a $31.8 million counterfeit coupon scheme that resulted in a Virginia couple receiving a combined prison sentence of nearly 20 years.

In September, Lori Ann Talens, 41, was sentenced to 12 years in prison, while her husband Pacifico Talens, Jr., 43, was sentenced to seven years behind bars one month prior for perpetrating a counterfeit coupon fraud scheme that cost retailers and manufacturers over $31 million in losses, marking one of the largest coupon fraud schemes ever discovered in the United States.

According to court documents, between April 2017 and May 2020, Lori Ann Talens operated a complex scheme using social media sites and apps such as Facebook and Telegram to find groups of coupon enthusiasts and sell them counterfeit coupons.

Operating under the name “MasterChef,” she used a computer to design and produce a variety of counterfeit coupons from her home in Virginia Beach.

The Department of Justice said the counterfeit coupons made by Talens, who has a background in marketing and strong graphic design skills, were virtually indistinguishable from authentic coupons, and were often made with inflated values, allowing customers to purchase retail items at a greatly reduced cost.

The FBI said in a release on Thursday that the Coupon Information Corporation (CIC) had contacted Inspector Jason Thomasson with the U.S. Postal Service with a tipoff that they believed the Virginia couple were behind the counterfeit coupon operation.

Upon investigating and gaining a search warrant to their home, FBI officials found fake coupons—worth more than $1 million—in “every crevice” of the property.

“There were coupons in every jacket pocket; they were stuffed in her vehicles,” said Thomasson. They also found designs on Talen’s computer that allowed her to create coupons for more than 13,000 products, which amounted to approximately $31,817,997 million in losses to retailers and manufacturers.

“She trained herself in the different techniques she needed to manipulate barcodes to make these coupons work,” said Special Agent Shannon Brill.

“She had coupons for $24.99 off a $25 box of diapers. And it would work,” said Thomasson. “And you’d have people walking out the door with those diapers for almost nothing.”

FBI agents noted that because store cashiers are not trained to question the authenticity of the coupons that customers provide, the fake coupons would remain undiscovered for “weeks or even months.”

Talens not only used the self-made coupons herself but provided them to large groups of individuals that she communicated with via encrypted apps, the FBI said.

To decrease the level of risk associated with her fake coupon scheme, Lori Talens would only allow new members into the group if they were referred to her by an existing member and provided a copy of their ID along with evidence that they had used counterfeit coupons before.

Talens accepted payment through various payment applications as well as by virtual currency. Occasionally, she would exchange coupons for stolen rolls of the special paper stores use to print out coupons, the FBI said.

Over a three-year period, Lori Talens received roughly $400,000 from members of her group in payments, the FBI said, adding that she used the profits to pay for high-end home renovations, including a new kitchen and swimming pool, as well as holidays, shopping sprees, and dining out.

In a separate scheme between November 2015 through February 2020, Lori Talens defrauded Medicaid and the Supplemental Nutrition Assistance Program (SNAP) by applying for benefits for both programs while failing to disclose that her husband Pacifico had legitimate employment income, or illegitimate income from the counterfeit coupon scheme.

Had she disclosed this income, the Talens would not have been eligible for these benefits. The DOJ said that the total loss to Medicaid and SNAP was approximately $43,000.

Both Lori and her husband pleaded guilty to mail fraud in April. Pacifico Talens, Jr., was aware of the counterfeit coupon scheme, profited from it, and assisted his wife by shipping packages of counterfeit coupons and performing other administrative tasks, the DOJ said.

Lori Ann Talens also pleaded guilty to wire fraud and health care fraud. She was also ordered to pay $31.8 million in restitution to the retailers and manufacturers who suffered losses in her scheme.

The FBI said that the investigation into the Talens is ongoing and that they are currently still looking into those who participated in her group as well as other individuals who engage in fake coupon schemes.

Katabella Roberts is a reporter currently based in Turkey. She covers news and business for The Epoch Times, focusing primarily on the United States.