ViacomCBS, Twitter Forge Premium Digital Content Deal

By Benzinga
Benzinga
Benzinga
November 10, 2021 Updated: November 10, 2021

ViacomCBS Inc. and Twitter Inc. forged a new, multi-year global agreement to deliver premium digital content around ViacomCBS’ live events, hit shows, and franchises from the company’s portfolio of entertainment, news, and sports brands. The financial terms of the deal remain undisclosed.

The partnership covers all global markets in which the companies operate.

Paramount+ will also host three Twitter Watch Parties, in partnership with Twitter, to bring fans together, fuel conversation, and build a community around select highly anticipated original series.

“Through highlights, Twitter Moments, innovative formats, and Paramount+ watch parties, Twitter will put users at the center of the biggest moments happening around the world,” said Jennifer Prince, Head of Global Content Partnerships, Twitter.

Price Action

VIAC shares traded higher by 1.86 percent at $36.16 on the last check Wednesday.

By Anusuya Lahiri 

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Benzinga