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USDA, HHS Promote ‘Product of USA’ Labeling for American Farmers, Ranchers

The labeling standard is voluntary and is designed to help American farms and educate consumers about what it means.
USDA, HHS Promote ‘Product of USA’ Labeling for American Farmers, Ranchers
Cows graize together on the farm of Derek and MaryJo Perry in Pelahatchie, Miss., on Sept. 24, 2025. John Fredricks/The Epoch Times
Jeff Louderback
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Designed to bolster small farms and encourage Americans to “eat real food,” the Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA) have announced the launch of a national public awareness campaign that reminds farmers and ranchers of the “Product of USA” voluntary labeling standard that went into effect on Jan. 1.

USDA Secretary Brooke Rollins and HHS Secretary Robert F. Kennedy Jr. hope that the messaging also increases consumer understanding of what the label means.

Jeff Louderback
Jeff Louderback
Reporter
Jeff Louderback covers major news and politics, including the Make America Healthy Again movement and regenerative farming. Since joining The Epoch Times in 2022, he has covered national elections, the Robert F. Kennedy Jr. presidential campaign, the East Palestine train derailment, and the aftermath of Hurricane Helene in western North Carolina. Jeff has 30-plus years of professional experience as a reporter, editor, and author.