US Launches ‘Never Ever’ Campaign to Protect Older Americans From Exploitation

Almost 1 in 10 older Americans experience neglect, exploitation, or abuse every year, according to HHS.

The Department of Health and Human Services in Washington on April 29, 2026. Madalina Kilroy/The Epoch Times

The Trump administration has launched a government-wide strategy to protect the rights of elderly citizens and has kicked off the “Never EVER” national campaign to help people identify and avoid being victimized by scams.

The strategy—Federal Elder Justice Action Plan—seeks to “protect older Americans’ rights, strengthen accountability, and make help easier to find,” the Department of Health and Human Services (HHS) said in a June 9 statement.