A decision from the University of Wyoming’s (UW) board of trustees to keep its school’s cowboy slogan featured in a promotional video in July 2018 has paid off—despite around two dozen professors who claimed the slogan was sexist and xenophobic, among other criticisms.
The college’s new marketing tagline, “The World Needs More Cowboys” encouraged students to be courageous—regardless of their gender. The school’s mascot is also a cowboy.
