United Airlines Image Bruised After Latest Round of PR Fiascos

United Airlines Image Bruised After Latest Round of PR Fiascos
A United Airlines Boeing 767-424(ER) aircraft takes off from Zurich Airport January 9, 2018. Reuters/Arnd Wiegmann
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NEW YORK—United Airlines is struggling to repair its badly bruised public image after the death of a puppy onboard one of its flights reignited public debate about the airline’s customer service failures.

United faces possible action by the U.S. Congress, as well as federal and local authorities, along with criticism from passengers after the latest in a series of public relations blunders by the third largest U.S. air carrier.