Chinese-owned video-sharing app TikTok is making job cuts to its U.S. e-commerce division, TikTok Shop, a spokesperson confirmed on July 2, making it the latest tech company to announce layoffs after Microsoft said it was cutting thousands of employees.
“As the TikTok Shop business evolves, we regularly review our operations to ensure long-term success,” a company spokesperson said in a statement to multiple media outlets. “Following careful consideration, we’ve made the difficult decision to adjust parts of our team to better align with strategic priorities.”
