Target's stock has dropped more than 10 percentage points since the company drew controversy for unveiling its latest line of LGBT products.
In the midst of the backlash—led by prominent conservative Twitter accounts—the company confirmed in a news release that it removed some of its "pride collection" clothing and placed those items in the back of stores in some locations. But the release attempted to cast the blame on individuals who were leading the boycott, alleging that there have been "threats" targeting Target employees' "sense of safety."
BoycottStarting earlier this month, some conservative influencers noted that the company was selling children's clothing and products with LGBT imagery and statements, including LGBT-themed clothes for newborn infants.
Conservative commentator Candace Owens, of the Daily Wire, suggested people boycott Target due to the products. “I cannot state enough how important is for people to choose not to shop at target. There has never been a company that has been more pro-transgenderism than Target,” she wrote earlier in May.
The company's statement also tried to cast the "pride" items as part of a routine, yearly product lineup offered by the company.
"For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month," it said, adding that Target will "focus" on "moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year."
But Target's actions drew the ire of several prominent Democrats, including California Gov. Gavin Newsom. The governor, in a Twitter post, accused Target of kowtowing to a "systematic attack" on LGBT individuals and alleged that black, Jewish, and Asian people would be targeted next. "This doesn’t stop here. You’re black? You’re Asian? You’re Jewish? You’re a woman? You’re next,” he wrote.
In response, Rep. Marjorie Taylor Greene (R-Ga.) wrote that “no one is attacking the gay community," adding: “They don’t want their children forcefully exposed to the radical side of pride ... while simply shopping at Target. We don’t support your California child genital mutilation industry."
One of the largest retailers in the United States, Target has faced boycott calls for years. In 2016, one boycott was launched against the firm after it debuted a policy that allowed men who claim to be women to use women's and girls' bathrooms.
Other BoycottsThe backlash against Target is the latest in a series of customer reactions against companies pushing left-wing products.
Michel Doukeris, Anheuser-Busch's chief executive, to the Financial Times several weeks ago that “misinformation” and “confusion” are what triggered the boycott and decline of Bud Light sales. He further told investors that only "one can" with Mulvaney's face was produced and that it wasn't for sale.